The Brand

FRANCY&FLOY is a London-based jewelry brand inspired by the creativity and energy of the city and fashion scenes. We're here to give people the confidence they need to be more independent with their jewelry and fashion choices, allowing them to express themselves in unique and creative ways.

YOU DON'T JUST PURCHASE JEWELRY. YOU ARE PART OF A WINNING TEAM.

Stand out, but never by yourself. FRANCY&FLOY welcomes you to our community of winners who want to get the most out of life. We showcase new talent on live streams and provide you with access to exclusive collections, loyalty rewards programs, VIP events, and meetups.